Top 10 Memorable Quotes from the CIO-CMO Forum
Yesterday, I attended Forrester’s inaugural CIO-CMO Forum. Sharyn Leaver, one of the hosts from Forrester, kicked off the event by saying, “This is the first time we’ve brought CIOs and CMOs together...
View ArticleIs CRM technology killing customer experience management?
Colin Shaw explains how evidence suggests that investment in CRM technology could be leading to the homogenisation or demise of customer experience management. The results from the 2011 Beyond...
View ArticleWhy CIOs are increasingly interested in Digital Asset Management
By ADAM Software – Pieter Casneuf (CEO) & Philippe Coulon (Business Development) New technologies have created many new types of marketing and have increased the relative importance of marketing...
View ArticleMarketing Automation Skills are Scarce: Vendor Strategies to Close the Gap
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing...
View ArticleWalking the Talk in Customer Management
by mvigoroso Keep your customers. And don’t just keep them. Keep selling to them. Very few would debate this piece of advice. In fact, academics, journalists, and practitioners have been extolling the...
View ArticleThe Revival Of Digital Asset Management
by Stephen Powers By now, everyone knows that engaging and dynamic customer experiences are a key competitive advantage, and “business as usual” will no longer suffice to support these engaging digital...
View ArticleWhatever it is, we’re calling it “marketing automation”
“Marketing automation” as the label for a major — if slightly amorphous — category of modern marketing software appears to be here to stay. Three recent points on the curve: The acquisition of Pardot...
View ArticleMarketing Technology Office, really? Here’s four key functions of the new IT...
As Business and IT merge, does IT needs to be split by business unit? by Christian Verstraete, Business = IT I just read an article advocating the creation of a marketing technology office. The...
View ArticleWhy Do Big Data & Programmatic Marketing Actually Matter?
by Dax Hamman Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m...
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